Marketing-as-a-Service for Startups That Can't Afford to Wait
Senior expertise. Startup speed. Predictable cost.
Building a marketing function from scratch takes 6–12 months of hiring, onboarding, and iteration. By which point your window may have closed.
AppGenie's Marketing-as-a-Service (MaaS) gives you a strategist, channel specialists, and ops support — fully embedded in your tools and workflows — from week one.
Fill Every Gap, Immediately
Missing a content lead? A paid media specialist? An SEO strategist? We cover the holes in your marketing team without the delay of a full hiring cycle.
Scale Up or Down. No Lock-in.
Ramp activity around a product launch. Pull back between fundraising rounds. We adjust to your roadmap — not the other way around.
KPIs, Not Activity Reports
We define growth targets and deliverables upfront. Every sprint, you know exactly what shipped and how it moved the needle.
Built for Your GTM, Not a Template
Your ICP, your channels, your sales motion. We don't run playbooks designed for someone else's SaaS business.
Marketing as a Service (MaaS) — For Every Stage
Pre-seed to Series B. We've worked with them all.
Close the skills gap
Get on-demand access to marketing expertise you'd otherwise spend months hiring for.
Stay flexible and scalable
Adjust scope based on your stage, funding, and priorities — no hiring or severance required.
Outcomes tied to your funnel
Clear deliverables, KPI frameworks, and weekly reporting. No fluffy activity metrics.
Customised to your goals
Your ICP, your channels, your competitive context. No off-the-shelf playbooks.
What We Do. End to End.
Every channel. One integrated team.
Marketing Strategy & Architecture
Positioning, messaging, go-to-market planning, ICP definition, value prop workshops, funnel design, and KPI frameworks. This is where we start. • Go-to-market and channel strategy • ICP & persona refinement • Value proposition and messaging playbooks • Funnel design and KPI framework
AI-Assisted Content Marketing
Research-backed, SEO-optimised content that builds authority and drives qualified traffic — produced at a pace your in-house team couldn't match without burning out.
Search Engine Optimisation (SEO)
Technical SEO, keyword strategy, content clustering, and link acquisition. The kind that compounds over time — not the kind that panics when Google updates.
Social Media & Community
LinkedIn, X, and niche channels built around your ICP. Content calendars, copywriting, creative, and community engagement — built to build trust, not just impressions.
Paid Advertising
Google, LinkedIn, and Meta campaigns with tight targeting, clean creative, and obsessive cost-per-lead tracking. We optimize for pipeline, not clicks.
Website & Landing Pages
High-converting pages built fast. Copy, design direction, CTA architecture, and tool integration. Includes CRO testing once you have enough traffic.
Email & Lifecycle Marketing
Onboarding sequences, nurture flows, re-engagement campaigns, and product update comms. Personalised, automated, and designed to move people through your funnel.
Your Team, Embedded
Not an agency pitching you once a month. An embedded growth function.
A dedicated Account Lead and Marketing Strategist
Channel specialists across content, SEO, paid media, social, and email
AI-native workflows for faster research, brief generation, and reporting
Weekly sprint reviews and monthly strategy sessions
Frequently Asked Questions
Strategy, content, SEO, paid ads, social, email and lifecycle marketing, analytics, and conversion optimisation. The exact mix depends on your stage and goals — we design the engagement around what will move the needle fastest for you.
Agencies run campaigns. We run your marketing function. You get a strategist, channel specialists, and ops support working as one unit — inside your tools, on your KPIs, with AI accelerating research and production. No monthly retainer decks. No account manager middlemen.
Paid campaigns generate signals within weeks. SEO and content typically compound over 3–6 months. We're honest about timelines from day one — and we'll tell you if a channel won't move fast enough for your current stage.
A point of contact with decision-making authority, access to your CRM, website analytics, and ad accounts, and 1–2 hours in the first week to align on ICP, positioning, and goals. After that, we run.